Salesforce Marketing Cloud consulting

Create Connected Customer Journeys That Convert.

QuantTech helps businesses implement and optimise Salesforce Marketing Cloud to unify customer data, automate engagement and personalise every interaction across email, mobile, web and advertising.

Strategy • Implementation • Integration • Managed Support

Customer profile connected to email, SMS, WhatsApp, mobile push, web personalisation and advertising channels in Salesforce Marketing Cloud
Engagement Overview
Total Audience520K↑ 12%Engagement Rate28%↑ 14%Conversions12K↑ 24%
Let’s Talk About Your Goals
Journey-Led Strategy
Connected Customer Data
Cross-Channel Automation
Actionable Analytics
Why Marketing Cloud

Move From Campaigns to
Connected Experiences.

Know Every Customer

Build trusted profiles from customer and engagement data.

Personalise Every Moment

Deliver relevant content based on behaviour, preferences and context.

Optimise Every Journey

Measure performance and continuously improve engagement.

The Marketing Cloud ecosystem

One Platform for Data, Content,
Journeys and Intelligence

SalesforceMarketing Cloud
Marketing Cloud Engagement

Email, mobile and journey orchestration

Marketing Cloud Next

Agentic marketing on the Salesforce platform

Account Engagement

B2B lead nurturing and sales alignment

Data 360

Unified audiences and activation

Sales Cloud Integration

Marketing and sales handoff

Marketing Cloud Personalization

Real-time web and channel experiences

Marketing Cloud Intelligence

Marketing measurement and optimisation

Tableau

Advanced visual analytics

The Marketing Cloud value

The Best Salesforce Marketing Cloud Use Cases

AcquireConvertOnboardGrowRetainWin Back

Lead Nurturing

Guide prospects with behaviour-based email journeys and sales alerts.

Customer Onboarding

Welcome, educate and activate new customers automatically.

Abandoned Cart Recovery

Re-engage shoppers through timely email, SMS and personalised offers.

Cross-Sell & Upsell

Recommend relevant products based on profile and purchase behaviour.

Renewal & Retention

Trigger reminders, education and loyalty journeys before churn risk grows.

Re-Engagement

Win back inactive customers with personalised content and offers.

Transactional Messaging

Deliver confirmations, alerts and service communications at scale.

Event & Webinar Messages

Automate invitations, reminders, attendance follow-up and sales handoff.

Best fit: organisations with multiple channels, large customer audiences, complex journeys and a need for deep Salesforce integration.

Journey Builder

Design Every Step of the Customer Journey

Entry AudienceNew Customers
Welcome EmailSend Email
Engagement DecisionEmail Opened?
YesNo
SMS ReminderSend SMS
Personalised OfferSend Offer
Sales TaskCreate Task
Conversion GoalPurchase
Decision Splits

Personalise paths based on behaviour.

Wait Activities

Time messages perfectly across channels.

Goals & Exit Criteria

Move customers to the right next step.

A/B Testing

Test content, timing and audiences.

Send-Time Optimisation

Deliver at the best time for each customer.

Cross-channel engagement

Reach Customers on the Channels They Prefer

Coordinate every message from one connected journey.

Email

Newsletters, promotions and transactional messages.

SMS

Time-sensitive alerts and personalised offers.

WhatsApp

Conversational engagement at scale.

Mobile Push

Re-engage app users with timely, relevant notifications.

In-App

Messages inside your digital products.

Web Personalisation

Dynamic content based on customer behaviour.

Advertising Audiences

Activate audiences across digital advertising platforms.

Real-time marketing intelligence

Turn Every Customer Signal Into the Next Best Experience

Capture signals from web, CRM, mobile app, commerce and service; understand identity, consent, preferences and behaviour; decide with AI using predictive scores, segments and next best action; activate across email, SMS, WhatsApp, web and advertising
  1. Capture – unify signals from web, CRM, mobile app, commerce and service.
  2. Understand – create a unified customer view with identity, consent, preferences and behaviour.
  3. Decide – apply AI to find the next best action with predictive scores and segments.
  4. Activate – deliver personalised experiences by email, SMS, WhatsApp, web and advertising.

Built for B2C Engagement and B2B Growth

Shopper with shopping bags

B2C Marketing Cloud

  • Lifecycle engagement across every stage
  • Loyalty and commerce journeys
  • High-volume email, SMS and push messaging
  • Real-time personalisation

Choose the right product mix based on audience, sales cycle, channels and data maturity.

B2B marketer working on a laptop

B2B Account Engagement

  • Lead scoring and nurture programmes
  • Forms and landing pages
  • Account-based marketing
  • Sales alignment in Sales Cloud
Industry use cases

Marketing Cloud Use Cases Across Industries

Retail & Commerce marketing

Retail & Commerce

Abandoned cart, loyalty and recommendations.

Financial Services marketing

Financial Services

Onboarding, education and renewal journeys.

Healthcare marketing

Healthcare

Patient engagement and service reminders.

Education marketing

Education

Alumni nurture, enrolment and student communications.

Real Estate marketing

Real Estate

Property alerts and buyer nurture.

Travel & Hospitality marketing

Travel & Hospitality

Booking journeys, upgrades and loyalty.

Our services

Salesforce Marketing Cloud Services

Strategy & Journey Design

Customer insights, use cases and a clear roadmap.

Implementation & Configuration

Set up and optimise Marketing Cloud products.

Data 360 & CDP Integration

Unify data and connect it to your Salesforce ecosystem.

Email, Mobile & Content Setup

Template development and content workflows.

Personalisation & Automation

Journey design and intelligent automation.

Analytics & Managed Support

Measure performance and keep improving every month.

Our implementation process

From Marketing Vision to Measurable Growth

01Discover

Goals, audiences, current state and success measures

02Design

Data model, journeys, creative and process design

03Build

Configure products, integrations and automations

04Integrate

Connect CRM, commerce, website and data sources

05Launch

Test, train, activate and monitor

06Optimise

Improve journeys, performance and ROI

Measurement and insights

Measure What Matters

Connect campaign activity to customer and business outcomes.

Audience Growth↑ 12%
Engagement Rate↑ 28%
Conversion Rate↑ 8.4%
Journey Completion↑ 76%
Customer Retention↑ 62%
Revenue Influence↑ 18%

Example of the dashboard we set up — your figures come from your own Marketing Cloud data.

Marketing PerformanceLast 8 months ▾
0k2k4k6k8kJanFebMarAprMayJunJulAug
EngagementConversions
Journey Performance
  • Email
  • SMS
  • WhatsApp
  • Push
  • Web
  • Advertising
Frequently asked questions

Questions About Salesforce Marketing Cloud?

Marketing Cloud is best for organisations that run personalised, multi-channel marketing at scale—email, SMS, WhatsApp, mobile push, web and advertising—driven by customer data and connected to Sales Cloud and Service Cloud.

Marketing Cloud Engagement is built for high-volume B2C journeys across email, mobile and advertising. Account Engagement (formerly Pardot) is built for B2B lead generation, scoring, nurture and sales alignment inside Salesforce. Many companies use one; some use both.

Yes. We connect Marketing Cloud with Sales Cloud and Service Cloud so marketing and sales share one customer view, and use Data 360 to unify data, build segments and activate audiences in real time.

Email, SMS, WhatsApp, mobile push, in-app messages, web personalisation and advertising audiences—coordinated from one connected journey.

Yes. We migrate subscribers, consent, templates and automations from platforms such as Mailchimp, HubSpot, Klaviyo or an older Marketing Cloud setup, and warm up your sending domain before go-live.

Yes. Our managed support covers journey and campaign builds, template updates, data extensions, reporting, release updates and monthly optimisation.

A focused Marketing Cloud Engagement or Account Engagement setup usually takes 6–12 weeks. Projects with Data 360, complex integrations or many business units take longer. You get a timeline after discovery.

It depends on your audience size, channels, B2B or B2C focus and data needs. We compare Marketing Cloud Engagement, Account Engagement, Marketing Cloud Growth and Advanced editions against your goals before you buy or renew licences.

Get started

Ready to Build Smarter Customer Journeys?

Let’s create a Marketing Cloud roadmap aligned to your customers, channels and growth goals.

Engaged CustomersStronger EngagementSustainable Growth
Start Your Marketing Cloud Journey